TRAINING

C21 UNIVERSITY

Agents and leaders at every stage have a common problem. The real estate profession can be chaotic, which means it’s hard to gain momentum and hit your goals.  Often there’s not enough time or energy to build those critically needed skills.  It’s frustrating.

At Century 21 University, we believe that you work hard and deserve a strong and successful career. The Results? So, we created a place for you to discover focused learning, proven strategies, and an environment of consistent action that aligns with your goals to create a predictable and profitable business.  We have highlighted key courses that will aid you in developing your core competencies.  When you are ready to take your business to the next level, we have provided a dedicated grouping of courses to focus your learning in these critical areas.

Sure Start

Our Sure Start program presents contracts, disclosures, laws, escrows, and other local practices you need to get going in real estate. It concentrates on local and statewide issues and practices; our local market; and the forms, reports and disclosures you need to know. You should also take EXCELLERATE, our corporate training that concentrates on prospecting, follow up, working with clients, and the sales techniques crucial to your career.

Back Office Tools, Second to None!

Social Media & PR Studio

Don’t know what to post?  We provide you with powerful, ready-to-use content and our PR tools help you promote your business and community activities.  We leverage Facebook®, YouTube®, Twitter, Instagram, LinkedIn®, to connect with people through stories that get them talking, sharing, and engaging with you long-term. 

CENTURY 21 Preferred Client Club

Proprietary, direct mail referral program personalized with your contact information.  C21® branded magazines, calendars, home guides, and greeting cards are part of this program.

The ZAP® Platform

An end-to-end technology platform that connects you to consumers and streamlines the real estate buying journey–from early search through conversion and close. What does that mean for you?  Winning more online business and closing more deals.

CENTURY 21 AdMaker

Think of it like an online ad agency’ where templates help you develop print, online, radio, and television advertising.

National Advertising

Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek, and sophisticated makeover designed to catapult our brand into the next century.  With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.

The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties, and more.

Online Listings

With 98% of people searching for homes online* we know the importance of a digital presence for lead capture. It is our mission to get your listings in front of as many buyers as possible and we do it through an aggressive listing strategy, which displays your listings on over 200 real estate search websites at no additional cost. We also offer discounts on enhanced listing sites such as Zillow®, Trulia®, and realtor.com®.

Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.

Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.