Pricing your home is no simple matter. Too low and you lose money, obviously. Too high, and you lose buyers. There really is a just right price for every home and seller.
Setting your home sale price should be based heavily on the market and comps in your area. The comparison process involves researching homes that are on the market or have recently sold that are similar to yours in size, condition, location, amenities, etc. can advise you on the additional value (or deficit) of your home’s unique features and factor that into the equation.
Beware of any agent who names a higher listing price than their competitors. This technique is sometimes used by agents to secure more listings, but it hurts the seller in the end. Higher listing prices should always be justified. Don’t fall into the trap of setting too high a price, with the justification that you can always lower the price if it doesn’t sell. Your buyers will have comps, too. They’ll know the home is overpriced and distrust the sale. What’s more, the longer a home stays on the market, the less perceived value it has.
Do your research. Ask your agent to validate and justify any suggested prices. Be wise and cautious, and start with the right sale price for your home.
How much is your property worth?
Thinking about selling? Fill out the form below to start the process to determine your property's current market value.
List any recent upgrades or amenities that you would consider a selling feature:
CalBRE # 01523620
Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. CENTURY 21r and the CENTURY 21 logo are registered marks licensed to Century 21 Real Estate LLC. All other trademarks and service marks are the property of their respective owners. Neither Century 21 Real Estate LLC nor any of their respective franchisee's affiliated companies provides any product or service described herein. Not all products and services are available in all states. All products and services are provided by the applicable service provider described herein.